“People Over Process" Isn’t Just a Feel-Good Slogan, It's Our Culture

At Impact Eighty-Eight, we believe something powerful: people come before the process.

Not because it sounds good on a t-shirt. 

Not because it looks good in a mission statement.

Because it’s the only way to build a business and a culture that lasts.

We’re not saying that processes, systems, or structure have to go out the window (they don’t). But when the playbook becomes more important than the players, we lose the very heartbeat that makes success sustainable: people.

What Does This Mean Internally? People First, Always

Yup, you read that right. Inside our walls, we prioritize our team members over rigid processes.

We recognize that great people don’t just "fit" into a system, they elevate it. They bring new ideas, fresh energy, and solutions you can't script into a manual.

That's why we lead with questions like:

• What does this person need to succeed?

• How can we support them through change or adversity?

• Where can we flex the process to meet the moment and not force the moment to fit the process?

Empowering people means trusting their instincts, honoring their voices, and giving them room to grow. It means treating processes as tools, not chains.

We know that growth, loyalty, innovation, and culture don't come from micromanagement or endless checklists. They come from empowerment, and trust only thrives when people know they matter more than the system they're operating in.

What About Externally? Serve People, Not Scripts

The same holds true for how we serve our clients, partners, and community.

Service through sales isn’t about following a rigid process or spouting off a memorized script. It’s about showing up for the human being in front of us in real time. 

Processes help us stay consistent, yes. But people aren't transactions. They're dynamic. Their needs, fears, hopes, and priorities shift rapidly, and if we cling too tightly to a process or script, we miss the chance to truly serve them.

At Impact Eighty-Eight, we train and lead with this belief:

• If the process supports the person, use it.

• If the process limits the connection, rethink it.

Because the ultimate goal isn't to check a box, it's to change a life. It's to build a relationship. It's to create impact that goes beyond the sale.

It’s Not Either/Or—It’s Both, in the Right Order

Make no mistake: we value strong processes. But processes should serve people, not the other way around.

When you build from a people-first foundation, the processes become more powerful because they're fueled by trust, creativity, and real connection.

At Impact Eighty-Eight, people aren't an afterthought. They're the starting point. They're the strategy. They're the reason.

And that’s not just a feel-good slogan. That’s how we win—today, tomorrow, and always.