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Ryan Taft with new home sales industry professionals at the Greater Sales & Marketing Council of Los Angeles after a keynote presentation on "People Over Process.".

“People Over Process" Isn’t Just a Feel-Good Slogan, It's Our Culture

Salesperson walking down a hallway of closed doors labeled “NO,” moving toward a glowing open door—representing overcoming rejection in sales through mindset shift.

Sales Myth Busted: The Mindset Shift Every Sales Pro Needs

Boost New Home Community Traffic by Tapping Into Local Industry Relocations

Know the Industries Around You: The Hidden Key to Boosting Traffic to Your New Home Community

Leader self-assessing their communication and influence— Speak to Lead event for leadership growth.

Why Every Leader Should Measure Their Impact—And Master the Skill That Drives It

House keys lying on pavement in front of a red home, symbolizing a lost sale or missed opportunity in new home sales.

Stop Sabotaging Your Sales: 3 Mistakes That Are Killing Your New Home Deals

Two women shaking hands in a successful sales interview, representing trust and connection in the real estate industry.

Hire Smarter: How to Interview for Heart, Hustle, and Long-Term Success

New home sales consultantcovering her mouth in surprise—symbolizing the realization of sales habits that unintentionally drive buyers away.

3 Ways You’re Driving New Home Buyers to the Competition

Overzealous handyman gripping too many tools with a manic expression, symbolizing real estate agents who rush to fix problems without listening—killing home deals by acting before understanding.

The Sales Mistake Killing Your Conversions: Solving Too Quickly

Illustration of a magnifying glass zooming in on a red-roofed house, revealing hidden details and symbolizing a deeper look into homebuyer motivations. The background is teal with decorative accents, suggesting insight beyond surface-level home features.

Train Your Sales Team to Sell Beyond Specs: Why Buyer Motivation Matters

Close-up of hands flipping through $100 bills, symbolizing lost sales opportunities due to poor lead follow-up in real estate.

The Hidden Money in Follow-Up: How Many Sales Are You Ignoring?

The Three Types of New Home Salespeople - Which One Are You?

A smiling couple sits on a couch having a warm, engaging conversation with a professional woman. The atmosphere is friendly and personal, highlighting empathy, trust, and human connection—core traits of top-performing salespeople.

Leading with Empathy: The Secret Weapon of Top Performing Salespeople

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